Small design studio based in Chester, UK

We do good work as a small, independent team.

careful work, made by a small independent studio.

Pickles Design is Callum Morris and Laura Ansty, working from Chester. We build brands, websites and software for people who value tools that look right and perform well every day.

Pickles Design is the independent studio of Callum Morris and Laura Ansty, based in Chester in the North West. We work on brands, websites and software for people who want the result to look good and hold up in daily use.

WHY IT MATTERS

Four parts, one system, and the right order saves money

Most businesses buy their branding, website, software and automations in pieces, then spend years paying for the gaps. These aren’t four separate tasks. They’re a single system, and doing them in the right order makes each stage less expensive.

01

Brand identity

Define what you are and how you sound. Everything else depends on this, so doing it first makes your website, products and marketing cheaper to build.

Skip it and you end up redesigning the website twice.

02

Website

This is your first impression. A site that clearly states your offer shortens sales calls, answers common questions, and makes your marketing budget work properly.

Skip it and you pay in lost time on sales calls.

03

Software

Your website makes a promise; your software should help you keep it. Well-made tools remove the manual admin and chasing that waste hours every week.

Skip it and the quality starts to slip.

04

AI and automation

Once you have a process in place, we can handle the repetitive background work: sorting, fetching, drafting and connecting systems. We leave the judging to you.

Skip the order and you just automate the chaos.

Ask four people in your team to write down what the company sells and who it is for. If you get different answers, you have found the place to start, and it is rarely your website.

How we work

A small team, working closely with yours.

You work directly with the people doing the thinking and making. We keep things clear, make decisions together and use AI only when it actually improves our work.

Good work starts with a good conversation.

Good work starts with a good conversation.

Good work starts with a good conversation.

Husband and wife duo · Independent studio · Chester, UK · © 2026